So hire some long haired social marketing media types and get in the game. BAD: Initially, I thought Honeywell would be much better off spending their patent infringement lawsuit money on R&D, but after witnessing such a swift and successful deployment to the Do-it-Yourself (DIY) market: Nest is now being sold at the 363 Apple Shops nationwide, and has a serious installation partner with Service Experts with their 110 locations across the US, along with Best Buy and Lowes, I am not sure what they should do. Nest is a serious competitor, and now that Nest has called Honeywell a troll, Nest needs to be taken very seriously.

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Is there any doubt that Nest pulled off the greatest product launch the HVAC industry has ever seen?

To all the traditional thermostat manufacturers, Wake up!

Having a great product is not enough, the market wants some sizzle with that steak.

Hint, ( he clams to have invented the internet, and is all about convenient, I mean, inconvenient truths).

Now for the Good, the Bad, and the Ugly: GOOD: Cost is the almighty force that drives a good, better, and best offering, whether in cars or televisions, or universities or hair salons, and economics will prevail in the selection of a thermostat — unless there is a greater tax or rebate incentive offered, or it becomes mandatory ( as in the government makes you, wonder which savvy investor will make billions off of little round thermostats if this happens) for a smart device to link energy information from each residence to the utilities for grid management.

We all benefit by the great smart thermostat race and there is no dis-inventing the Nest.

Disruptive technology will never, and should never, go away.

The whole Nest thing is like a controversial book or movie that upgrades our awareness and makes us better for the time invested.

Nest is the Do-it-Yourself (DIY) dream-stat with the best marketing-side manners to date.

The DIY market has always patronized the Home Depots and Lowes from the day they bought their first house and the DIY market has never belonged to any distributor or contractor, but the potential of Nest to impact our markets beyond the DIYs bears conspiracy, I mean, considerable attention.

Although, a twenty dollar Starbucks card goes to the first person who correctly identifies the third largest stock holder in Nest in the comments section.