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You know that a sense of humor is one of the most hotly sought-after traits in a partner. In honor of National Humor Month, which kicked off on April 1, mobile app Skout conducted a survey of over 3,000 users and found that when it comes to love and friendship, laughter reigns supreme.It began with a sampling of Skouters’ profile pictures.
Users were asked to share their experiences with humor in a variety of situations.
The survey found that: Skout’s findings fall right in line with other studies that have found laughter to be highly attractive to online daters.
One by Zoosk found that including ‘LOL’ in a message increased response rates by 25%.
Another by Match revealed that a ‘LOL’ or a ‘Haha’ boosts your odds of scoring a date by a gargantuan 255% and your chances of hitting the sack by 39%.
After signing up for the service, the app shows you other Skout users nearby and lets you browse their profiles, send messages and chat with them.
The service, which lets you track other users’ locations, may seem creepy to some, but it has nevertheless found an audience: over one million messages are sent daily, and the average user spends 40 minutes on the app per day.
And that audience has just carried Skout over into making profit: 80% of revenue comes from users subscribing to its Skout Pro accounts, and the remaining 20% comes from selling virtual goods such as “wink bombs” (pictured), which allow a user send a flirt to 500 other users.
Summer seems to be the time when people are looking for love, as Skout says more than 200,000 users signed up in the month of June, breaking the one-million mark. 1,000,000 is David Gerber, a 25-year old investment banker from New York, who goes by the handle “Stocky Broker.” Gerber said he was lured in by his friends, who were already using Skout, and seems to be finding it worthwhile.
Skout, the location-based dating app, now boasts one million registered users in its service.