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“At first, it got to be enough so I could cover my phone bill.
Tayser Abuhamdeh doesn’t have what most people would call an exciting job. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.
He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.
But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.
If a customer was in on the joke, Abuhamdeh would banter with them a bit.
He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.
His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.
So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.
This growth is part of a broader boom in live streaming services.
Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.
It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.