If you can get more from your investment, you’ll increase your ROI and your qualified leads, whether your budget is $50 per month or $20,000.

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According to Wordstream, “Google rewards high quality score advertisers with lower CPC and higher ad positions.” In the chart above, Advertiser 1 has a maximum bid of $2 and a quality score of 10.

Using various measurements, Google was able to lower the actual CPC (cost per click) to $1.61 for Advertiser 1.

On the other hand, Advertiser 2 has a higher bid of $4, but a significantly lower quality score of 4.

As a result, Advertiser 2’s CPC is higher at $3.01.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone.

They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.

Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.

According to Sitewit, “Businesses make an average of in revenue for every they spend on Ad Words.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. There are so many factors that you can’t control, which impact how targeted and profitable your campaigns are.

As you can see, when your QS is higher than your competitors’, you’ll end up paying less to acquire clicks and leads.

Before you can improve your quality score, you need to know what your current score is.

Here’s how to find out: Log in to your Ad Words account, then click the Campaigns tab at the top. Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score.